Collection: Burton

Burton is an American snowboarding brand that was founded in 1977 by Jake Burton Carpenter. The brand began as a small operation in Vermont, where Jake Burton Carpenter hand-crafted snowboards in his garage. Burton was the first company to mass-produce snowboards and was instrumental in the development and popularization of the sport.

In the early days, Burton's snowboards were primarily sold through specialty shops and ski resorts. As the sport of snowboarding grew in popularity, so did the demand for Burton's products. The brand quickly expanded its product line to include a wide range of snowboarding gear, such as boots, bindings, outerwear and accessories.

Throughout the years, Burton has been a leader in the snowboarding industry, known for its innovative designs and technologies. The brand introduced several groundbreaking technologies such as the "Channel" system, which allows for easy and customizable adjustments to a snowboard's stance and the "Step-On" binding system which allows for fast and easy binding entry and exit. Burton also collaborates with several other brands and designers, such as GORE-TEX and artist Shawn Stussy, to bring its unique designs and technologies to its products.

Today, Burton is considered a pioneer in the snowboarding industry and continues to be a popular brand among snowboarders, skiers, and outdoor enthusiasts. It is known for its high-performance, innovative and stylish products.